Vision:

Toward excellence in business education and impactful research in the field of business and enhancement of competitiveness.

Mission:

To educate entrepreneurs through technologically analytical and applied business education and research experience. Our diverse students and faculty make a difference by building a sustainable society both locally and globally.

Values:

• National belonging.

• Leadership and teamwork.

• Integrity and transparency.

• Justice and equal opportunities.

• Continuous learning.

• Others’ opinions respect and cultural pluralism.

Integrity, Excellence, Inclusion and Diversity, Social Responsibility, Global Mindset, and Continuous Learning.

• To inspire educators to pursue innovative and continuous improvement in educational programs.

  • Employ modern teaching and learning methods based on specific learning outcomes

  • Develop academic programs that attract students from diverse backgrounds.

  • Review and update both undergraduate and graduate academic programs to advance dynamic innovation.

  • Enhance the quality of learning outcomes

• To foster research that contributes to sustainable development in the local and global business environment.

  • Encourage scholarly journals and promote research citations

  • Support theoretical and applied research aiming to achieve patents, have intellectual contributions, and social impact

  • Support scholarships for different majors to study abroad

  • Support innovative projects to encourage entrepreneurs to start their businesses

• To develop an interactive learning environment supported by technology-based systems to achieve our mission

  • Benefit from physical resources and enhance students' and faculty members' technological competence and skills

  • Develop faculty and staff performance and enhance their productivity

  • Ensure sustainability of financial resources

  • Provide a safe, healthy, and environment-friendly campus

• To improve social responsibility and ethical awareness

  • Assist value-added community services

  • Develop initiatives to facilitate added value engagement between our faculty and community.

  • Prepare students for successful professional careers as business entrepreneurs and leaders

  • Cultivate meaningful connections with alumni.

• To value and promote diversity among our faculty and students.

  • Recruit, retain, and reward outstanding and diverse faculty.

  • Enhance diversity of students.

• To provide an outstanding business education that will have a positive intellectual and social impact

  • Equip students and faculty members to succeed and make a difference in a competitive global market.

  • Promote the impact and support the partnership between our faculty and community.

• To apply quality assurance and accreditation standards in the Faculty

  • Seeking the international quality assurance certificate

  • Maintain the local quality assurance certificate