Dr. Dima Dajani

Head of Digital Marketing Department

Email: mark@zuj.edu.jo

Overview

The Department of Marketing was established in 1993/1994. Ever since then, the department has achieved great progress in its research performance and teaching and is considered one of the esteemed marketing departments in Jordan. In 2022, the Digital Marketing Department was established to be in line with market requirements and technological development. The department offers specialized degree (undergraduate/graduate) programs that combine high academic standards with practical application in today’s rapidly changing economy.

The Master’s curriculum provides graduate students with a rich, research-informed learning experience that guarantees innovative learning opportunities in Digital marketing. Academics in this program provide advanced research-informed teaching by integrating their valuable research and practice expertise in the classroom. The program is conducted in the English language and has two approaches. The research path, whereby students have to accomplish 33 credit hours and write a thesis. The second approach requires students to accomplish 33 credit hours and undertake a comprehensive exam.

The undergraduate program has an integrated study plan that consists of 132 credit hours. The study plan includes practical and theoretical courses in various fields of Digital Marketing in both Arabic and English languages to prepare graduates to work in various marketing fields.

Overview Master’s Degree of Digital Marketing

The Master of Marketing Program was established in 2003. Ever since then, the department has achieved great progress in its research performance and teaching and is considered one of the esteemed marketing departments in Jordan. In 2023, the Master of Digital Marketing program was launched to be in line with Marketing requirements and technological development. The Master’s curriculum provides graduate students with a rich, research-informed learning experience that guarantees innovative learning opportunities in marketing. Academics in this program provide advanced research-informed teaching by integrating their valuable research and practice expertise in the classroom. The program is conducted in the English language and has two approaches. The research path, whereby students have to accomplish 33 credit hours and write a thesis. The second approach requires students to accomplish 33 credit hours and undertake a comprehensive exam.